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Curious to know more about your Dodge dealer in Middlesboro? You’ve come to the right place! The Dodge brand was born around 1900, but didn’t gain mass popularity until about 1914, when Dodge signature trucks were produced. Dodge quickly grew a name for itself in reliability and performance. However, how was the RAM Dodge created? “RAM” was first the name of one of Dodge’s light-duty pickups, but now, RAM is its own brand. Check out our quick guide on Dodge RAM history, then contact us or visit us here at Tim Short Chrysler of Middlesboro near Pineville and Harrogate to get behind the wheel of a Dodge or RAM!
In 2009, Chrysler, Dodge’s parent company, moved to make the RAM a stand-alone title for its line of pickup trucks. Therefore, if you opt for a Dodge pickup truck produced before 2009, it will be referred to as “Dodge RAM,” while pickup trucks produced after 2009 are called RAM trucks. Dodge RAM and RAM are still owned by the same parent company. The distinction is that Dodge brands its SUVs, minivans, and cars as “Dodge” and its pickup trucks as “RAM.”
Chrysler purchased Dodge in 1981, but kept their most beloved models, which included RAM pickup trucks. From 1981 to 2009, these pickup trucks were known as “Dodge RAM” trucks, before they made the move to restructure the brand Dodge and RAM divided into two distinct vehicle brands.
Dodge and RAM split into separate lines to allow Dodge to focus on creating models to compete with rivals such as Chevy Corvette and Jeep Wrangler. The move freed Dodge to forge such industry-leading performance vehicles as the Charger muscle cars, Durango SUV, the Dodge Challenger, and more that have quickly become Ewing and Middlesboro fan favorites! By contrast, now RAM trucks are continuing to be recognized for their toughness and capability.
RAM features numerous commercial and light-duty trucks to amplify both your work and play, such as:
Now that you’ve learned a short history of the Dodge RAM brand, as well as who owns RAM, check out our inventory here at Tim Short Chrysler of Middlesboro, your trusted Dodge dealer in Middlesboro, to gain a close-up look at both Dodge and RAM vehicles. Already sold on your next Dodge or RAM? Our expert finance center is here for you with the convenience of online financing and new vehicle specials. Contact us today to learn more!